Women, on average, tend to be more empathizing and agreeable, and so arguments around political issues that are based on quantitative reasoning and facts and logic without an emotional layer to it are going to be less appealing to women.
I’ve said to libertarian friends that if you want to be more appealing, get your message across in a more appealing way, you need to wrap up the ideas into a story that has an emotional component.
Claire Lehmann and Tyler Cowen http://www.arnoldkling.com/blog/claire-lehmann-and-tyler-cowen/
