CHAPTER 3 Predictions
                    
                            
                                Note:3@@@@@@@@@@@@
                            
                    
                
            
        
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            Never make predictions, especially about the future.”
                
                    
                            
                                Note:CHI HA PARLATO COSÌ? DIFFICILE DIRLO
                            
                    
                
            
        
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            “inventions have long since reached their limit, and I see no hope for future development.”
                
                    
                            
                                Note:SEXTUS JULIUS FRONTINUS NEL 100 dC
                            
                    
                
            
        
                Yellow highlight | Location: 809
        
            “there is a world market for maybe five computers.”
                
                    
                            
                                Note:PRESIDENTE IBM NEL 1946
                            
                    
                
            
        
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            no more than ten years away from having a nuclear-powered vacuum cleaner.
                
                    
                            
                                Note:NEL 1955 ALEX LEWYT
                            
                    
                
            
        
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            tongue-in-cheek,
                
        
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            1 Pigs in a Box
                
                    
                            
                                Note:Nttttttt 
                            
                    
                
            
        
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            At the far end of the box—several pig’s lengths away—is a bowl that fills with food whenever the lever is pressed. Which pig do you predict will eat better?
                
                    
                            
                                Note:PUZZLE DEI DUE MAIALI UNO GROSSO E UNO PICCOLO...CHI AZIONERÀ LA LEVA?
                            
                    
                
            
        
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            the little pig has absolutely no incentive to press the lever, having quickly learned that if he does, the big pig will steal all the food.
                
                    
                            
                                Note:RIAPOSTA
                            
                    
                
            
        
                Yellow highlight | Location: 835
        
            2 Boys or Girls?
                
                    
                            
                                Note:ttttttttttttt
                            
                    
                
            
        
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            most parents prefer sons to daughters. Do you expect to get more requests for boys or for girls?
                
                    
                            
                                Note:HAI APERTO UN AGENZIA DI ADOZIONI
                            
                    
                
            
        
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            even when they have a strong preference for boys, tend to have a lot of other strong preferences—including a strong preference for healthy, well-behaved children.
                
                    
                            
                                Note:GUESS...RAGAZZE
                            
                    
                
            
        
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            They’re kids with health problems, kids with behavior problems, kids whose parents can’t raise them, and (given what the problem tells us about parental preferences in this time and place) girls.
                
                    
                            
                                Note:CHI VIENE OFFEERTO IN ADOZIONE DI SOLITO?
                            
                    
                
            
        
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            As long as parents prefer boys, they’ll tend to cut their sons more slack than they cut their daughters. Therefore (on average, of course), boys have to be really bad to get thrown into the adoption
                
                    
                            
                                Note:LA LOGICA
                            
                    
                
            
        
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            whether parents in general prefer boys or girls.
                
                    
                            
                                Note:ALTRO ARGOMENTO...SI RIEVOCA L ARTICOLO DEL 2003
                            
                    
                
            
        
                Yellow highlight | Location: 858
        
            parents of boys are less likely to divorce
                
                    
                            
                                Note:PRIMO DATO
                            
                    
                
            
        
                Yellow highlight | Location: 858
        
            parents of girls are more likely to try for another child
                
                    
                            
                                Note:SECONDO DATO
                            
                    
                
            
        
                Yellow highlight | Location: 859
        
            Unmarried couples, upon learning the sex of their unborn child, are more likely to marry if the child is a boy.
                
                    
                            
                                Note:TERZO DATO
                            
                    
                
            
        
                Yellow highlight | Location: 862
        
            adoption agencies get more requests for girls—and
                
                    
                            
                                Note:L BIEZIONE DI MOLTI...COME ABBIAMO VISTO PROVA IL CONTRARIO
                            
                    
                
            
        
                Yellow highlight | Location: 866
        
            3 Kids at School
                
                    
                            
                                Note:TtttttttttttCORRELAZIONE CAUSAZIONE
                            
                    
                
            
        
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            children from four-child families do significantly worse in school than children from three-child families.
                
                    
                            
                                Note:SUPONIAMO CHE...
                            
                    
                
            
        
                Yellow highlight | Location: 868
        
            You already have three children and have just discovered that you’re pregnant with a fourth.
                
                    
                            
                                Note:COSA PREVEDI SUL PROFITTO DEI TUOI FIGLI?
                            
                    
                
            
        
                Yellow highlight | Location: 872
        
            once you get past two children, the larger the family, the worse the kids perform.
                
                    
                            
                                Note:QUESTO SEMBRA CONFERMATO...
                            
                    
                
            
        
                Yellow highlight | Location: 872
        
            this correlation is not causal.
                
                    
                            
                                Note:D ALTRONDE
                            
                    
                
            
        
                Yellow highlight | Location: 873
        
            Parents who choose to have four children are generally less educated
                
                    
                            
                                Note:INFATTI
                            
                    
                
            
        
                Yellow highlight | Location: 876
        
            of course your own decision to have a fourth child doesn’t change you into a different sort of person.
                
                    
                            
                                Note:IL QUARTO IN ARRIVO NN CAMBIA NULKA!!!!
                            
                    
                
            
        
                Yellow highlight | Location: 879
        
            How do we know that it’s the demographic characteristics of large families, and not the family size itself,
                
        
                Note | Location: 880
        
            DISCERNERE CORELAZIONE E CAUSA
        
                Yellow highlight | Location: 882
        
            looked at families with four children where the last two are twins.
                
                    
                            
                                Note:UN METODO PER DISCERNERE
                            
                    
                
            
        
                Yellow highlight | Location: 883
        
            It turns out that their children tend to perform a lot like children from three-child families,
                
                    
                            
                                Note:Cccccccccc
                            
                    
                
            
        
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            Another clever strategy is to look at four-child families with, say, three boys followed by a girl
                
                    
                            
                                Note:ALTRA STRATEGIA
                            
                    
                
            
        
                Yellow highlight | Location: 886
        
            lot of these families probably planned to stop at three but then took one final stab at gender diversity.
                
                    
                            
                                Note:Ccccccccc
                            
                    
                
            
        
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            Once again, their kids perform a lot like children from three-child families.
                
                    
                            
                                Note:Cccccccccccc
                            
                    
                
            
        
                Yellow highlight | Location: 889
        
            birth order
                
                    
                            
                                Note:CONTA ANCHE QUESTO
                            
                    
                
            
        
                Yellow highlight | Location: 889
        
            fourth children do worse in school than third children, and therefore bring down the family average
                
                    
                            
                                Note:ANXHE X QS LA FAMIGLIA DA 4 FA PEGGIO A SCUOLA
                            
                    
                
            
        
                Yellow highlight | Location: 891
        
            Mozart was the youngest of seven children, and Benjamin Franklin was the youngest of fifteen.
                
                    
                            
                                Note:È SOLO UNA STATISTICA
                            
                    
                
            
        
                Yellow highlight | Location: 892
        
            4 Birth Control
                
                    
                            
                                Note:TtttttttttttttPELTZMAN
                            
                    
                
            
        
                Yellow highlight | Location: 893
        
            If a new method of birth control is safer, cheaper, more effective, and easier to use than any existing method, what do you predict will happen to the number of unwanted pregnancies?
                
                    
                            
                                Note:QUESITO DI PELTZMAN
                            
                    
                
            
        
                Yellow highlight | Location: 897
        
            some people will switch from abstinence to the new method, or switch from having sex once in a while to twice in a while.
                
                    
                            
                                Note:SWITCH
                            
                    
                
            
        
                Yellow highlight | Location: 900
        
            5 Cutting Back on Smoking
                
                    
                            
                                Note:TttttttttttttttDOMANDA E FFERTA
                            
                    
                
            
        
                Yellow highlight | Location: 901
        
            Nosmo King is an antismoking crusader
                
                    
                            
                                Note:IL MILITANTE ANTIFUMO CHE BUTTA 100 SIGARETTE PENSANDO CHE VERRANNO FUMATE 100 SIGARETTE IN MENO
                            
                    
                
            
        
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            takes the cigarette and throws it away,
                
        
                Yellow highlight | Location: 906
        
            once you give a cigarette to Nosmo, you run out a little sooner,
                
                    
                            
                                Note:QUEL CHE SUCCEDE
                            
                    
                
            
        
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            The convenience store where you do your shopping runs low
                
                    
                            
                                Note:E POI...
                            
                    
                
            
        
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            leading its supplier to run out a little sooner.
                
                    
                            
                                Note:E POI.....
                            
                    
                
            
        
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            increase in the demand for cigarettes
                
                    
                            
                                Note:DI FATTO
                            
                    
                
            
        
                Yellow highlight | Location: 909
        
            slightly higher price.
                
                    
                            
                                Note:EFFETTO SUI PREZZI
                            
                    
                
            
        
                Yellow highlight | Location: 911
        
            If they produce, say, an additional 7, and if Nosmo discards 20, then the number smoked falls not by 20 but by 13.
                
                    
                            
                                Note:CI SARANNO MENO DI 100 SIGARETTE NN FUMATE!
                            
                    
                
            
        
                Yellow highlight | Location: 912
        
            an activist group asks people to go meatless for a day or a week
                
                    
                            
                                Note:LA STESSA LOGICA X LE CAMPAGNE ANIMALISTE...L ABBASSAMENTO DEI PREZZI NE MINA L EFFICACIA
                            
                    
                
            
        
                Yellow highlight | Location: 914
        
            the fall in demand leads to a fall in price,
                
        
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            6 Cutting Hairs
                
                    
                            
                                Note:TttttttttttLEGGE DI BAUMOL
                            
                    
                
            
        
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            Barbers, for example, will probably be no more productive in the year 2050 than they are today.
                
                    
                            
                                Note:GRANDI AUMENTI DI PRODUTTIVITÀ PRODUCTIVITy N FUTURO...MA...
                            
                    
                
            
        
                Yellow highlight | Location: 918
        
            wages of the average barber, relative to those of the average worker, will be higher or lower in 2050
                
        
                Note | Location: 919
        
            COSA PREVEDI?
        
                Yellow highlight | Location: 921
        
            barbers, even though they’ll be no more productive, will see their wages rise in tandem with everyone else’s.
                
                    
                            
                                Note:RISPOSTA
                            
                    
                
            
        
                Yellow highlight | Location: 922
        
            higher wages on (say) the auto assembly line tend to lure barbers away from haircutting.
                
                    
                            
                                Note:POCA OFFERTA IN FUTURO
                            
                    
                
            
        
                Yellow highlight | Location: 926
        
            rising productivity in some industries leads to higher wages in other industries
                
                    
                            
                                Note:LEGGE DI BAUMOL
                            
                    
                
            
        
                Yellow highlight | Location: 927
        
            It takes your barber about ten minutes to provide a basic haircut. It took your grandfather’s barber about the same. In other words, your barber is no more productive than your grandfather’s. But your barber is a lot richer than your grandfather’s barber,
                
                    
                            
                                Note:BAUMOL SPIEGA BENE ANCHE IL PASSATO
                            
                    
                
            
        
                Yellow highlight | Location: 931
        
            I still grade essays at about exactly the same rate as my predecessors
                
                    
                            
                                Note:LA PRODUTTIVITÀ DEGLI NSEGNANTI NN È CRESCIUTA...AL CONTRARIO DI QUELLA DEGLI AGRICOLTORI
                            
                    
                
            
        
                Yellow highlight | Location: 932
        
            Nevertheless, I earn a lot more than they did, because a lot of potential teachers have instead become, if not farmers, then computer programmers or financial analysts,
                
                    
                            
                                Note:TUTTAVIA LA RICCHEZZA DI UN RIGUARDA NSEGNANTE È CRESCIUTA MOLTO
                            
                    
                
            
        
                Yellow highlight | Location: 933
        
            7 The Organ Eater
                
                    
                            
                                Note:Tttttttttttt
                            
                    
                
            
        
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            If Leopold comes into a nice inheritance, what happens to his kidney consumption?
                
                    
                            
                                Note:LEOPOLDO IL GOLOSONE DI INTERIORA...EFFETTO REDDITO O EFFETTO SOSTITUZIONE?
                            
                    
                
            
        
                Yellow highlight | Location: 981
        
            8 The Price of Bread
                
                    
                            
                                Note:tttttttttttttMANZONI E ASSALTO AI FOENI
                            
                    
                
            
        
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            price ceiling on wheat,
                
                    
                            
                                Note:EFFETTI DI UN CONTROLLO DEI PREZZI
                            
                    
                
            
        
                Yellow highlight | Location: 983
        
            What happens to the price of bread?
                
                    
                            
                                Note:DOMANDA
                            
                    
                
            
        
                Yellow highlight | Location: 986
        
            the price of wheat just fell, so farmers will supply less wheat
                
                    
                            
                                Note:PREZZI BASSI....TAGLIO ALLE SCORTE
                            
                    
                
            
        
                Yellow highlight | Location: 987
        
            If there’s less wheat, there’s got to be less bread—which drives the price up,
                
                    
                            
                                Note:EFFETTO SUI PREZZI
                            
                    
                
            
        
                Yellow highlight | Location: 993
        
            wheat has become harder to find.
                
                    
                            
                                Note:VEDI MANZONI
                            
                    
                
            
        
                Yellow highlight | Location: 993
        
            They’re paying less to the farmer but spending a lot more time scrounging around trying to find a farmer who’s willing to sell to them.
                
                    
                            
                                Note:FORNAI E MERCATO NERO....OPPURE ESAURIMENTO SCORTE
                            
                    
                
            
        
                Yellow highlight | Location: 995
        
            9 Cars and Bars
                
                    
                            
                                Note:TttttttttttMONOPOLIO
                            
                    
                
            
        
                Yellow highlight | Location: 996
        
            In a town with just one auto mechanic but several bars, a new law requires each business to contribute $20,000 a year toward the construction and maintenance of city parks.
                
                    
                            
                                Note:AUMENTERANNO DI PIÙ I PREZZI DELLE RIPARAZIONI O DEI CAPUCCINI?
                            
                    
                
            
        
                Yellow highlight | Location: 999
        
            There’s no reason on earth for the price of a car repair to change.
                
                    
                            
                                Note:IL MONOPOLIO È GIÀ AL PREZZO MASSIMO
                            
                    
                
            
        
                Yellow highlight | Location: 1,002
        
            losing your suitcase is no reason to alter your business practices.
                
                    
                            
                                Note:PERDERE DEI SOLDI
                            
                    
                
            
        
                Yellow highlight | Location: 1,014
        
            10 Tickets at the Ballpark, Take One
                
                    
                            
                                Note:TttttttttttttRIPETIZIONE MONOPOLI...VERSIONE RONALDO
                            
                    
                
            
        
                Yellow highlight | Location: 1,015
        
            A famous Chicago Cubs baseball player demands a $10 million raise,
                
                    
                            
                                Note:AUMENTERANNO I BOGLIETTI?
                            
                    
                
            
        
                Yellow highlight | Location: 1,017
        
            is a lot like being forced to contribute an extra $20,000 a year to park maintenance—it’s
                
                    
                            
                                Note:VEDI SITUAZIONE PRECEDENTE
                            
                    
                
            
        
                Yellow highlight | Location: 1,019
        
            Ticket prices are already set to maximize profit.
                
                    
                            
                                Note:OVVERO
                            
                    
                
            
        
                Yellow highlight | Location: 1,022
        
            11 Tickets at the Ballpark, Take Two
                
                    
                            
                                Note:TttttttttttttI DIPENDENTI DEL MONOPOLISTA
                            
                    
                
            
        
                Yellow highlight | Location: 1,023
        
            The Chicago Cubs play at Wrigley Field, where the ushers have just demanded and received a substantial raise.
                
        
                Note | Location: 1,023
        
            E ORA CHE SI FA CON IL PREZZO?
        
                Yellow highlight | Location: 1,026
        
            if your ushers get a raise, you can lessen the pain by hiring fewer ushers.
                
                    
                            
                                Note:Il CUSTODE NN È RONALDO
                            
                    
                
            
        
                Yellow highlight | Location: 1,027
        
            you might prefer to sell fewer tickets, as the ushers’ primary job is to monitor the behavior of unruly fans.
                
                    
                            
                                Note:IL PREZZO DEI BIGLIETTI SI ALZEREBBE
                            
                    
                
            
        
                Yellow highlight | Location: 1,030
        
            Unlike a $20,000 annual contribution to the parks department, these are costs he can reduce
                
                    
                            
                                Note:LA DIFFERENZA
                            
                    
                
            
        
                Yellow highlight | Location: 1,032
        
            12 Trolls on a Bridge
                
                    
                            
                                Note:TtttttttttttttttDOPPIO MONOPOLIO
                            
                    
                
            
        
                Yellow highlight | Location: 1,033
        
            If you have to pass through two tollbooths to get across a bridge, would you prefer the two booths to be owned by one troll or by two different trolls?
                
                    
                            
                                Note:QUESITO
                            
                    
                
            
        
                Yellow highlight | Location: 1,035
        
            One troll is better than two.
                
                    
                            
                                Note:RISPOSTA
                            
                    
                
            
        
                Yellow highlight | Location: 1,037
        
            For a troll who owns a tollbooth, a $1 price increase is punished by the loss of, say, 10 customers at that booth. For a troll who owns both tollbooths, a $1 price increase is punished by the loss of 10 customers at both booths.
                
                    
                            
                                Note:L UNICO DETERRENTE AI PREZZI ALTI È LA PAIRA DI XDERE DEI CLIENTI
                            
                    
                
            
        
                Yellow highlight | Location: 1,043
        
            13 Software Pricing
                
                    
                            
                                Note:TttttttttttttttMICROSOFT OFFICE...UN MODO X COMBATTERE I MONOPOLI È CONCENTRARLI
                            
                    
                
            
        
                Yellow highlight | Location: 1,047
        
            would you prefer to see Microsoft broken up into two separate monopolies, one selling Windows and the other selling Office?
                
                    
                            
                                Note:DOMANDA PARALLELA ALLA PRECEDENTE
                            
                    
                
            
        
                Yellow highlight | Location: 1,049
        
            One troll is still better than two.
                
                    
                            
                                Note:ANCORA
                            
                    
                
            
        
                Yellow highlight | Location: 1,050
        
            The only thing preventing Microsoft from charging astronomical prices is the fear of losing customers.
                
                    
                            
                                Note:ANCORA
                            
                    
                
            
        
                Yellow highlight | Location: 1,059
        
            14 Merge Ahead, Take One
                
                    
                            
                                Note:ttttttttttttt FUSIONI...EFFUSIONI DEM
                            
                    
                
            
        
                Yellow highlight | Location: 1,060
        
            A monopoly tire company merges with a monopoly rubber company.
                
                    
                            
                                Note:AUSPICABILE?
                            
                    
                
            
        
                Yellow highlight | Location: 1,062
        
            You should welcome the merger. One troll is still better than two.
                
                    
                            
                                Note:ANCORA
                            
                    
                
            
        
                Yellow highlight | Location: 1,070
        
            Do you hear an echo? The solutions to the three preceding problems are essentially identical.
                
                    
                            
                                Note:CONCLUSIONE
                            
                    
                
            
        
                Yellow highlight | Location: 1,071
        
            15 Merge Ahead, Take Two
                
                    
                            
                                Note:Nttttttt REGOLE GENERALI SUI MONOPOLI
                            
                    
                
            
        
                Yellow highlight | Location: 1,072
        
            Three major computer manufacturers are seeking permission to merge into one giant company.
                
                    
                            
                                Note:IL CASO. SEI TRISTE O FELICE? UNA COALIZIONE DI COMPETITOR SI OPPONE
                            
                    
                
            
        
                Yellow highlight | Location: 1,078
        
            If the merger were likely to raise prices, the smaller companies would be applauding it. When the big guys raise their prices, the little guys can follow suit.
                
                    
                            
                                Note:L OPPOSIZIONE DEGLI ALTRI PRODUTTORI È RASSICURANTE X IL CONSUMATORE
                            
                    
                
            
        
                Yellow highlight | Location: 1,081
        
            As a general rule, firms welcome monopoly power even when they’re not part of the monopoly.
                
                    
                            
                                Note:REGOLA GENERALE
                            
                    
                
            
        
                Yellow highlight | Location: 1,083
        
            If a coalition of well-informed consumers were vocally opposing the merger,
                
                    
                            
                                Note:SAREBBE DIVERSO
                            
                    
                
            
        
                Yellow highlight | Location: 1,088
        
            vertical integration is nearly always a boon to the consumer, while horizontal integration can go either way—but
                
                    
                            
                                Note:REGOLA GENERALE
                            
                    
                
            
        
                Yellow highlight | Location: 1,089
        
            16 Life in Pullman
                
                    
                            
                                Note:TtttttMONARCHIA
                            
                    
                
            
        
                Yellow highlight | Location: 1,092
        
            Pullman owned all the housing and rented it to the workers. It also owned grocery stores, where the workers shopped.
                
                    
                            
                                Note:IL PADRONE DELLA CITTFÀ
                            
                    
                
            
        
                Yellow highlight | Location: 1,094
        
            Pushman had many competing employers, many competing landlords, and many competing grocery stores.
                
                    
                            
                                Note:LA CITTÀ COMPETITIVA
                            
                    
                
            
        
                Yellow highlight | Location: 1,095
        
            where would you expect groceries to be more expensive—in Pushman or in Pullman?
                
                    
                            
                                Note:LA DOMANDA
                            
                    
                
            
        
                Yellow highlight | Location: 1,098
        
            You should expect grocery prices to be the same in both towns.
                
                    
                            
                                Note:RISPOSTA
                            
                    
                
            
        
                Yellow highlight | Location: 1,101
        
            Pullman, being a profit maximizer, presumably pays its workers just enough to keep them from moving to Pushman in search of a better life.
                
                    
                            
                                Note:SI VOTA COI PIEDI...RICORDIAMOLO
                            
                    
                
            
        
                Yellow highlight | Location: 1,118
        
            Even if all you care about is the university’s bottom line, losing $10,000 at the restaurant can be worth it if the alternative is to make the campus so unpleasant that you’ve got to start offering higher wages to keep people around.
                
                    
                            
                                Note:ILPIACEVOLE RISTORANTE DELL UNIVERSITA CHIUSO X DEFICIT
                            
                    
                
            
        
                Yellow highlight | Location: 1,124
        
            if we accept the logic that led to the restaurant closure—that each division is to be judged by its individual profits—then the first thing we should do is close the library.
                
                    
                            
                                Note:CHE FACCIAMO?CHIUDIAMO ANCHE LA BIBLIOTECA?
                            
                    
                
            
        
                Yellow highlight | Location: 1,130
        
            Pick a stock at random, tell 256 people its price is about to go up, and tell another 256 it’s about to go down. After a week, when one of your forecasts has proved accurate, take the 256 people who got the accurate forecast, divide them into two groups of 128, tell one group that some other randomly chosen stock is about to go up and tell the other that the same stock is about to go down. After another week, you’ve provided 128 people with two accurate forecasts in a row. Divide them into two groups of 64, and repeat. Pretty soon you’re down to 8 people who have heard you make six accurate forecasts in a row. Tell them that if they want your next forecast, they’ll have to pay for it.
                
                    
                            
                                UN METODO X FAR SOLDI