CHAPTER 3 Now Is the Time to Panic: What to Do When Safety Fails
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Note:3@@@@@@@@@@@@@@@SICUREZZA CIBO E GIOCATTOLI
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panic swept the supermarkets.
Note:2006
Note:2006
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hospitalized with food poisoning
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Note:VECCHIETTA
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dozens of cases
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infected by E. coli from eating fresh spinach.
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Note:LA VOCE DELLO SPINACIO ASSASSINO
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Administration issued a general warning
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The response was dramatic.
Note:OVEREACTION
Note:OVEREACTION
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a shipment of 1,002 pounds of spinach harvested in California’s
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Note:IL COLPEVOLE
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The spinach recall was to food what the subprime mortgage crisis was
Note:ANALOGIA
Note:ANALOGIA
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The food chain and the financial system
Note:COMPLESSITÀ
Note:COMPLESSITÀ
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unacceptable when the public is accustomed to taking its safety for granted,
Note:RIFIUTO E PANI CO
Note:RIFIUTO E PANI CO
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not just the fact, but even more the perception,
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Note:LA FONTE DEL DANNO
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studying the potentially carcinogenic properties of Alar, a pesticide
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Note:PESTICIDI E CANCRO
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EPA declared Alar a health risk though not an imminent one,
Note:VERDETTO
Note:VERDETTO
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The reaction to the broadcast was swift.
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Note:MELE MALEDETTE
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yanked all the apples off
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Note:ANCHE SE SOTTO I LIVELLI DI GUARDIA
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“We’re not dealing with reality.”
Note:CONCLUSIONE
Note:CONCLUSIONE
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from a different point of view, the “panic” was rational.
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Note:PANICO RAZIONALE
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substitutes are readily available,
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Note:ESITO DELL ABBONDANZA
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a small inconvenience
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Note:RINUNCIARE A MICROSCOPICI PERICOLI
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panic has a certain logic.
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Note:MORALE
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Industry and regulators have worked hard to foster belief in the complete safety of the industry.
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Note:FUNZIONE DLLA REGOLA
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raise expectations in perverse ways.
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Note:EFFETTO COLLATERALE
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Option two: I flip a coin. Heads, I give you $1,000. Tails, nothing. Which option do you prefer?
Note:TEST. OPZ 1: TI DO 500€
Note:TEST. OPZ 1: TI DO 500€
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someone indifferent to risk would be equally happy
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choose option one.
Note:LA MAGGIORANZA
Note:LA MAGGIORANZA
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real people are not “risk neutral”:
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This observation was first made by the Swiss mathematician Daniel Bernoulli
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people put enormous value on probabilities of 100 percent.
Note:SINDROME 100%
Note:SINDROME 100%
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Tversky and Kahneman
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Note:LOSS AVERSION IN PRESENZA DI 100
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a 20 percent chance at $4,000 (expected payoff $800); the second had a 25 percent chance of $3,000 (expected payoff $750).
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Note:SPARISCE 100 SPARISCE LA
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probability of 100 percent has a special appeal.
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Why do we hate uncertainty?
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theory of diminishing utility, a fancy way of saying that each dollar of income
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Note:RISOSTA ECONOMIISTI
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“the endowment effect”: people put greater value on something when they own it than when they don’t.
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Note:SPIEGA PSICOLOG
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Uncertainty
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Note:TASSA SULLA PSICHE
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The more imminent and tangible the possibility, the more painful it becomes
Note:IMMINENZA
Note:IMMINENZA
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These findings help explain the enormous value we place on safety,
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Note:VALORE SICUREZZA
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why stocks over time return more than bonds.
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Note:ALTRO FATTO SPIEGATO
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The findings explain why we buy insurance, too.
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Note:ASSICURAZIOMNI COME BANCO DEL CASINO
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customer buying a policy is taking an unfair bet.
Note:ANALOGIA
Note:ANALOGIA
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Gary Gorton,
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Note:BANK PANIC
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Gorton concluded that panics were about lack of information: