MEGLIO IL PAPA' O LA MAMMA?
Scegliere stressa, solo un economista puo' sorvolare su questo dato elementare.
Ecco perché i micropagamenti non attecchiscono in rete.
https://hackernoon.com/mental-transaction-costs-4e0a0a6fc838
Mental Transaction Costs
Citation (APA): hackernoon.com. (2019). Mental Transaction Costs [Kindle Android version]. Retrieved from Amazon.com
Parte introduttiva
Evidenzia (giallo) - Posizione 2
Mental Transaction Costs
Evidenzia (giallo) - Posizione 6
Clay Shirky,
Evidenzia (giallo) - Posizione 7
case against micro-payments
Evidenzia (giallo) - Posizione 7
In theory, you could pay a penny or so to listen to a song one time on your phone.
Evidenzia (giallo) - Posizione 9
Micropayments, like all payments, require a comparison: “Is this much of X worth that much of Y?” There is a minimum mental transaction cost created by this fact that cannot be optimized away, because the only transaction a user will be willing to approve with no thought will be one that costs them nothing, which is no transaction at all. Thus the anxiety of buying is a permanent feature of micropayment systems,
Evidenzia (giallo) - Posizione 17
charging you a penny to listen to a song forces you to stop and think whether listening to this song at this time is worth a penny to you or not. Your life would be much more pleasant without those mental transaction costs.
Evidenzia (giallo) - Posizione 19
I subscribe to Spotify. My monthly subscription fee divided by the number of songs I listen to is more than a penny per song. But if a competitor were to offer me a music service that was one penny per song, I probably would stick with my Spotify subscription, in order to save mental transaction costs.
Nota - Posizione 21
ESEMPIO
Nota - Posizione 21
ESEMPIO
Evidenzia (giallo) - Posizione 21
Another example of a service that attracts consumers by saving them mental transaction costs is Amazon Prime. Without Prime, each time you order you have to think about shipping.
Evidenzia (giallo) - Posizione 24
Health care and mental transaction costs
Nota - Posizione 24
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Nota - Posizione 24
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Evidenzia (giallo) - Posizione 26
Perhaps consumers are ignorant about health care prices for a reason. When it comes to relieving pain and suffering, we do not want to take on the task of deciding between treatments based on price. Imagine having to ask yourself how much pain you would be willing to endure to save an addition $ 500.
Nota - Posizione 28
MEGLIO APPALTARE CERTE SCELTE
Nota - Posizione 28
MEGLIO APPALTARE CERTE SCELTE
Evidenzia (giallo) - Posizione 33
The Aggregator Model
Nota - Posizione 33
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Nota - Posizione 33
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Evidenzia (giallo) - Posizione 35
There’s a reason we don’t subscribe to TV shows or our favorite bands individually: 1) It would be a pain in the butt. 2) It would be a much worse deal. We pay for bundles, which give us access to lots of options. It’s great, and it will be great for published content, as well.
Nota - Posizione 37
MEDIA
Nota - Posizione 37
MEDIA
Nota - Posizione 44
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Evidenzia (giallo) - Posizione 44
Summary
Evidenzia (giallo) - Posizione 45
When it comes to content on the Internet, they prefer subscription bundles to item-by-item pricing. And they are attracted to services such as Amazon Prime, which aggregate many services into a single price.
