7 THE FUTURE OF THE CHART
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            Radio as we know it began with the November 1920
                
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            radio was to Nazism as the printing press was to the Reformation.
                
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            since about 1990, the amount of time the average American
                
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            competing technologies over the period
                
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            CD
                
        
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            MP3
                
        
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            not to disappear entirely, but to retain diminished but sizable audiences for decades.
                
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            one of the most important of these alternative promotional media is television.
                
Note:ALTERNATIVE ALLA RADIO NELA PROMOZIONE MUSICALE
                            
                    
                
            
        
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            the titan of the spring television schedule is the program American Idol,
                
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            launching the careers
                
        
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            Idol reinvigorates the sales of the weekly guest coaches,
                
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            Glee. This is not only an hour-long television show depicting a high school choral club, but a reliable powerhouse of the iTunes download
                
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            much more dramatic changes in the music industry came from the Internet.
                
        
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            LA VERA SCOSSA
        
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            larger war against file-sharing has proven to be like a game of whack-a-mole, as Napster was replaced by more truly decentralized architectures
                
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            industry reluctantly agreed to cooperate with licensed digital music services, most notably iTunes in 2003 and Amazon in 2008,
                
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            selling one or two singles from an album for 99 cents each instead of an entire CD for $14.99.
                
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            the industry first attempts to suppress piracy and then “assimilates” it by adopting a business model closer to that of the pirated editions,
                
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            not grown nearly rapidly enough to replace diminished CD sales.
                
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            streaming media services have become important
                
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            YouTube
                
        
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            assimilation strategy with the sites Vevo and MTV.com, both of which license music videos from record labels for a share of advertising revenues.
                
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            online advertising.
                
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Note:IL NUOVO BUSINESS CASE DISCO
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            Pandora, and Stitcher allow a smartphone to behave like a radio receiver
                
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            innovation challenge the established business model of using broadcasting to promote the sale of recorded music,
                
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            7.1 General Lessons of the Book for Diffusion of Innovations
                
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            Different types of diseases spread by different mechanisms
                
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            Linguistics has a well-developed literature on the diffusion of vocabulary and pronunciation
                
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Note:ALTRA ANALOGIA
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            At a methodological level, advances in computing power have made it easier both to collect and to analyze data
                
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            7.1.1 Particular Lessons for Diffusion in Pop Music Radio
                
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            dispel some common expectations (centralized coordination within radio chains, diffusion through social networks)
                
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            (coordination by labels, the importance of genre conventions,
                
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Note:QUEL CHE CONTA NELLA DIFFUSIONE
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            we have a portrait of radio where the primary forces are genre conventions and record label promotions, with endogenous field-level dynamics having an occasional role
                
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            social networks between stations and corporate coordination of either adds or censorship are notable for their absence
                
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            7.2 Centralization and Distribution of Decision-making
                
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            large corporations will shape their content.
                
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            their ideas are the ruling ideas of the epoch.”
                
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            ownership of radio will squelch creativity
                
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            Consider the example of Sony, which bought Columbia
                
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            avoids any interference with routine creative decisions,
                
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            We in Tokyo don't have competence in film or music.
                
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            more routine decisions about particular songs seem to be made locally.
                
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Note:DOBBIAMO SUONARE QS SONG NELLA NS RADIO?
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            made at the station level
                
        
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            radio chains are not centralizing programming
                
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            no support for the popular notion that corporate management of Clear Channel blacklisted the Dixie
                
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            this book has found no evidence for corporate control of routine decisions in radio,
                
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            continue programming in its format or flip to a new one,
                
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            In the future, both aspects of this pattern should persist
                
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            open Internet is increasingly being replaced by “walled garden” systems like Facebook
                
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            they inhibit competition over audience ratings and advertising.
                
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            Historically, “[t]he process of media evolution does not occur without substantial resistance,
                
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Note:LA RESISTENZA ALLA DIFFUSIONE
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            following its failure to establish Betamax as the standard for videotape in the 1980s, Sony became convinced that its ability to establish future technical standards depended on controlling a substantial content
                
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            vertical integration with content
                
        
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            vertical integration
                
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            strategic alliances
                
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            we are seeing a system where the core of the culture industries is dominated by large corporations in strategic alliance
                
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            7.3 The Struggle to Control Publicity
                
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            Cultural
                
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