Notebook per
Media Slant A Question of Cause and Effect
Citation (APA): MANKIW, G. (2014). Media Slant A Question of Cause and Effect [Kindle Android version]. Retrieved from Amazon.com
Parte introduttiva
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Media Slant: A Question of Cause and Effect By N. GREGORY MANKIW
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t
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ideological spin.
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the root cause
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Mathew Gentzkow,
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PROAGONISYA
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John Bates Clark Medal
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understanding of the economics of the media
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studied the political slant of more than 400 daily newspapers
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measure the slant
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no easy task.
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objective measurement,
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Mr. Gentzkow and Mr. Shapiro went to the Congressional Record and used a computer algorithm to find phrases that were particularly associated with the rhetoric of politicians of the two major political parties.
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x FRASARIO POLITICO
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Democrats were more likely than Republicans to use phrases like “minimum wage,” “oil and gas companies” and “wildlife refuge.” Republicans more often referred to “tax relief,” “private property rights” and “economic growth.” While Democrats were more likely to mention Rosa Parks, Republicans were more likely to mention the Grand Ole Opry.
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x ES
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the researchers then analyzed newspaper articles
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To confirm the validity of their measure, Mr. Gentzkow and Mr. Shapiro showed that it was correlated with results from subjective surveys of readers.
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x CONFERMA A RINFORZO
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researchers then analyzed its determinants.
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A natural hypothesis is that a media outlet’s perspective reflects the ideology of its owner.
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x PRIMA IPOTESI. CI SI ALLINEA ALL EDITORE
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little evidence to support
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two newspapers with the same owner are no more likely to be ideologically similar than two random papers.
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c
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They find that potential customers are crucial.
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CONTA IL CONSUMATORE
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If a paper serves a liberal community, it is likely to lean left, and if it serves a conservative community, it is likely to lean right.
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x CONSUMATORE
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They find that in regions where a high percentage of the population attends church regularly, there are more conservatives, and newspapers have a conservative slant.
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x ESEMPIO
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causation runs from the community’s politics to the newspaper’s
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The bottom line is simple: Media owners generally do not try to mold the population to their own brand of politics. Instead, like other business owners, they maximize profit by giving customers what they want.
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x CONCLUSIONE
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How likely is it that we as citizens will change our minds, or reach compromise with those who have differing views, if all of us are getting our news from sources that reinforce the opinions we start with?
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x DOMANDA INWUIETAMTE