9 How to Save the World— More Christmas Presents Won’t Work
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            searching for a cure for cancer
                
Note:UNA VIA
                            
                    
                
            
        
Note:UNA VIA
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            produce clean and cheap energy.
                
Note:UN ALTRA
                            
                    
                
            
        
Note:UN ALTRA
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            We want to give.
                
Note:QUASI UN ISTINTO
                            
                    
                
            
        
Note:QUASI UN ISTINTO
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            economists are narrow and selfish.
                
Note:CREDENZA...L ECONOMIA CI CORROMPE
                            
                    
                
            
        
Note:CREDENZA...L ECONOMIA CI CORROMPE
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            gross domestic product,
                
Note:CONCETTI CON CATTIVA REPUTAZIONE
                            
                    
                
            
        
Note:CONCETTI CON CATTIVA REPUTAZIONE
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            “maximize utility”
                
        
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            profit.”
                
        
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            Joel Waldfogel—
                
Note:SE L È PRESA COL NATALE
                            
                    
                
            
        
Note:SE L È PRESA COL NATALE
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            “deadweight loss” resulting from Christmas gifts.
                
Note:COS HA MISURATO
                            
                    
                
            
        
Note:COS HA MISURATO
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            economy loses about $4 billion
                
Note:OGNI NATALE USA
                            
                    
                
            
        
Note:OGNI NATALE USA
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            individuals who had studied economics behaved more selfishly
                
Note:SECONDO GLI ESPERIMENTI DI ROBERT FRANK
                            
                    
                
            
        
Note:SECONDO GLI ESPERIMENTI DI ROBERT FRANK
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            a given student, after studying economics, played more selfishly than before.
                
        
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            COME SE NN BASTASSE
        
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            D.H. Robertson asked in 1954 “What Does the Economist Economize?”
                
Note:RISPOSTA...L AMORE...CARICATURA DELL ECO
                            
                    
                
            
        
Note:RISPOSTA...L AMORE...CARICATURA DELL ECO
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            It is easier to study selfish behavior
                
Note:FACILE DA MODELLARE
                            
                    
                
            
        
Note:FACILE DA MODELLARE
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            How might our Inner Economist help us be better altruists?
                
Note:DOMANDA
                            
                    
                
            
        
Note:DOMANDA
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            ask what is truly scarce.
                
Note:PRIMO
                            
                    
                
            
        
Note:PRIMO
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            doing the world good versus feeling better about ourselves.
                
Note:OPPOSIZIONE
                            
                    
                
            
        
Note:OPPOSIZIONE
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            Here was extreme poverty on a scale of the many millions. And unlike in most of Africa, the crowding was extreme.
                
Note:INDIA 2004
                            
                    
                
            
        
Note:INDIA 2004
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            air was a mix of smells
                
Note:CARBONE MERDA E IMMONDIZIA
                            
                    
                
            
        
Note:CARBONE MERDA E IMMONDIZIA
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            people were living on the streets.
                
Note:STRADE STRACOLME
                            
                    
                
            
        
Note:STRADE STRACOLME
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            Bengal has had socialist and communist governments for a long time,
                
Note:CALCUTTA...LA PARTE PIÙ POVERA
                            
                    
                
            
        
Note:CALCUTTA...LA PARTE PIÙ POVERA
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            better developed “culture of begging,”
                
Note:CALCUTTA
                            
                    
                
            
        
Note:CALCUTTA
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            original capital of the British Empire
                
Note:MOTIVO
                            
                    
                
            
        
Note:MOTIVO
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            Cripples lay on the sidewalk, waving their stumps for sympathy.
                
Note:SPETTACOLO AVVILENTE
                            
                    
                
            
        
Note:SPETTACOLO AVVILENTE
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            Mothers approach with small babies wrapped
                
Note:ALTRO SPETTACOLO
                            
                    
                
            
        
Note:ALTRO SPETTACOLO
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            But should we give beggars money?
                
Note:SE N DAI SEI SENZA CUORE
                            
                    
                
            
        
Note:SE N DAI SEI SENZA CUORE
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            For less than a dollar they can eat for a few days;
                
Note:DA TENER PRESENTE
                            
                    
                
            
        
Note:DA TENER PRESENTE
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            many religious prophets have recommended charity.
                
Note:LA RELIGIONE
                            
                    
                
            
        
Note:LA RELIGIONE
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            “it only encourages them to beg.”
                
Note:LE GUIDE TURISTICHE TI DISSUADONO
                            
                    
                
            
        
Note:LE GUIDE TURISTICHE TI DISSUADONO
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            They worked pretty hard, relative to what they received.
                
Note:IL LAVORO DEL QUESTUANTE
                            
                    
                
            
        
Note:IL LAVORO DEL QUESTUANTE
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            defend that space
                
Note:MISSIONE PERICOLOSA
                            
                    
                
            
        
Note:MISSIONE PERICOLOSA
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            learn some English,
                
Note:ALTRO COSTO
                            
                    
                
            
        
Note:ALTRO COSTO
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            chase stopped cabs,
                
Note:TERZO
                            
                    
                
            
        
Note:TERZO
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            becoming a beggar keeps many people from living in a more salubrious part of town,
                
Note:QUARTO COSTO OPPORTUNITÀ
                            
                    
                
            
        
Note:QUARTO COSTO OPPORTUNITÀ
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            many Indian beggars cut off their limbs or induce gangrene
                
Note:ALTRO COSTO
                            
                    
                
            
        
Note:ALTRO COSTO
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            Three surgeons were filmed agreeing
                
Note:INCHIESTA CON FINTI MENDICANTI CHE CHIEDONO L AMPUTAZIONE
                            
                    
                
            
        
Note:INCHIESTA CON FINTI MENDICANTI CHE CHIEDONO L AMPUTAZIONE
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            10,000 rupees, or $215.
                
        
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            PREZZO
        
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            The truth is this: the more we give to beggars, the harder beggars will try.
                
Note:SE L ELEMSINA RENDE...CONSIGLIO: EVITA DI DARE...NON XCHÈ DARE INCORAGGIA LA RICHIESTA MA XCHÈ SVALUTA LA RENDITA
                            
                    
                
            
        
Note:SE L ELEMSINA RENDE...CONSIGLIO: EVITA DI DARE...NON XCHÈ DARE INCORAGGIA LA RICHIESTA MA XCHÈ SVALUTA LA RENDITA
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            “rent exhaustion,” which limits the net value created by the donation.
                
Note:IL NOSTRO DOLLARO VALE FORSE 10 CENT
                            
                    
                
            
        
Note:IL NOSTRO DOLLARO VALE FORSE 10 CENT
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            people will flow into the begging trade
                
Note:NUOVE RECLUTE E MARGINI PIÙ RISYRETTI
                            
                    
                
            
        
Note:NUOVE RECLUTE E MARGINI PIÙ RISYRETTI
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            This brings the return to begging back down.
                
Note:IL RISCHIO DI DARE...ORA SOLLIEVO DOMANI ANCORA PEGGIO
                            
                    
                
            
        
Note:IL RISCHIO DI DARE...ORA SOLLIEVO DOMANI ANCORA PEGGIO
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            we should give our money to the needy who are not trying very hard.
                
Note:DARE A CHI NN SE L ASPETTA
                            
                    
                
            
        
Note:DARE A CHI NN SE L ASPETTA
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            “relatively inelastic factors”;
                
Note:IN GERGO
                            
                    
                
            
        
Note:IN GERGO
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            This usually rules out beggars, who are looking for a buck
                
Note:DARE A CHI NN CERCA
                            
                    
                
            
        
Note:DARE A CHI NN CERCA
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            pick the poor person who is expecting it least.
                
        
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            Give to Bengalis who are sleeping,
                
Note:ES.
                            
                    
                
            
        
Note:ES.
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            It is quite easy to find a Bengali sleeping under a piece of cardboard.
                
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            give to those who do not ask.
                
        
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            It requires us to be proactive.
                
Note:IL PROBLEMA...
                            
                    
                
            
        
Note:IL PROBLEMA...
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            And when the beggars do ask, we end up saying no.
                
Note:INOLTRE
                            
                    
                
            
        
Note:INOLTRE
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            we might need to spread around our giving.
                
Note:ESIGENZA...SW TUTTI DESSIMO A CHI DORME NN SAREBBE PIÙ UNA SORPRESA
                            
                    
                
            
        
Note:ESIGENZA...SW TUTTI DESSIMO A CHI DORME NN SAREBBE PIÙ UNA SORPRESA
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            If we want to give money to the competent, we should seek out a Bengali running a sweets shop.
                
Note:PREMIARE I MERITEVOLI....CHI CON POCHI MEZZI HA FATTO QLCS DI BUONO
                            
                    
                
            
        
Note:PREMIARE I MERITEVOLI....CHI CON POCHI MEZZI HA FATTO QLCS DI BUONO
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            solicitation for funds might make us aware that a problem exists
                
Note:LA FUNZIONE DEL CHIEDERE
                            
                    
                
            
        
Note:LA FUNZIONE DEL CHIEDERE
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            pyruvoyltetrahydropterin synthase deficiency
                
Note:MALATTIE RARE E SCONOSCIUTE
                            
                    
                
            
        
Note:MALATTIE RARE E SCONOSCIUTE
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            we must keep our interest in the problem of poverty from slipping away, and yes that means we need to feel good
                
Note:IL POSITIVO DEL SENTIRSI BENE
                            
                    
                
            
        
Note:IL POSITIVO DEL SENTIRSI BENE
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            When should we give to such pleas?
                
Note:TORNIAMO A BOMBA
                            
                    
                
            
        
Note:TORNIAMO A BOMBA
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            give to causes that we will become attached to.
                
Note:UNA BUONA REGOLA
                            
                    
                
            
        
Note:UNA BUONA REGOLA
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            bad charities are not the foremost problem.
                
Note:INFATTI
                            
                    
                
            
        
Note:INFATTI
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            Over time most people lose interest in charitable causes.
                
Note:PURTROPPO
                            
                    
                
            
        
Note:PURTROPPO
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            stop ourselves from becoming indifferent
                
Note:IL VERO NEMICO DA COMBATTERE
                            
                    
                
            
        
Note:IL VERO NEMICO DA COMBATTERE
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            the relevant scarcity is people who really care.
                
Note:COSA MANCA?…LA DOMANDA DELL ECONOMISTA
                            
                    
                
            
        
Note:COSA MANCA?…LA DOMANDA DELL ECONOMISTA
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            Christmas cards, letters of praise, and special plaques.
                
Note:TRUCCHETTI...MA CHE RENDONO IL MONDO MIGLIORE
                            
                    
                
            
        
Note:TRUCCHETTI...MA CHE RENDONO IL MONDO MIGLIORE
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            Loyalty to our causes makes charities more financially effective.
                
Note:IL DONATORE PIÙ PREZIOSO É QUELLO SU CUI SI PUÒ CONTARE
                            
                    
                
            
        
Note:IL DONATORE PIÙ PREZIOSO É QUELLO SU CUI SI PUÒ CONTARE
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            “house file.”
                
Note:ZOCCOLO DURO
                            
                    
                
            
        
Note:ZOCCOLO DURO
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            a 1 percent response rate is considered a success
                
Note:LA RISPOSTA ALLE CAMPAGNE...IL DONATORE RESTA SCARSO
                            
                    
                
            
        
Note:LA RISPOSTA ALLE CAMPAGNE...IL DONATORE RESTA SCARSO
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            Why spend a dollar to get thirty or fifty cents? The answer is simple: the charity is investing in developing its house file.
                
Note:CONTATTARE HA UN RITORNO NEGATIVO...PERCHÈ?...DIPENDENZA E CONTAGIO
                            
                    
                
            
        
Note:CONTATTARE HA UN RITORNO NEGATIVO...PERCHÈ?...DIPENDENZA E CONTAGIO
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            we should tell them not to rent out our name and address to other mailers.
                
Note:UN MODO X FARE DEL BENE...IO SONO CONVERTITO PROVA COL MIO AMICO
                            
                    
                
            
        
Note:UN MODO X FARE DEL BENE...IO SONO CONVERTITO PROVA COL MIO AMICO
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            “Remove the name” requests save charities thousands of dollars
                
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Note:Cccccccccc
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            this entire procedure assumes that we’ve already found the causes we love and support.
                
Note:OVVIO
                            
                    
                
            
        
Note:OVVIO
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            connecting donors
                
Note:LA VOSTRA OPERA
                            
                    
                
            
        
Note:LA VOSTRA OPERA
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            cheaper for the donor to look for the charity.
                
Note:CHE IL CONTRARIO
                            
                    
                
            
        
Note:CHE IL CONTRARIO
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            we should go to them rather than making them look for us.
                
Note:X RISPARMIARE
                            
                    
                
            
        
Note:X RISPARMIARE
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            If we give only a small sum to a charity, and our name continues to be rented out, we are making charities in general worse off.
                
Note:INOLTRE
                            
                    
                
            
        
Note:INOLTRE
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            Don’t let your address get onto those rented mailing lists.
                
Note:SE DAI POCO CANCELLATI...FARAI RISPARMIATE TUTTI...CANCELLARSI DALLE ONLUS A CUI NN SI DÀ È UNA FORMA DI ALTRUISMO...NN METTERE NELLA SPAM...PRENDITI PLA BRIGA
                            
                    
                
            
        
Note:SE DAI POCO CANCELLATI...FARAI RISPARMIATE TUTTI...CANCELLARSI DALLE ONLUS A CUI NN SI DÀ È UNA FORMA DI ALTRUISMO...NN METTERE NELLA SPAM...PRENDITI PLA BRIGA
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            Don’t send a check through the mail at all.
                
Note:ALTERNATIVA...SUBOTTIMO
                            
                    
                
            
        
Note:ALTERNATIVA...SUBOTTIMO
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            we can subvert the nonprofits we do not like.
                
Note:ALTRA STRATEGIA...COMBATTERE CONTRO LA CAUSE MALVAGE...PETA...ECOLOGISMO...CAUSE POLITICIZZATE
                            
                    
                
            
        
Note:ALTRA STRATEGIA...COMBATTERE CONTRO LA CAUSE MALVAGE...PETA...ECOLOGISMO...CAUSE POLITICIZZATE
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            Choose one nonprofit you do not like and send them twenty bucks.
                
Note:INVERTIRE I SUGGERIMENTI
                            
                    
                
            
        
Note:INVERTIRE I SUGGERIMENTI
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            Everyone was giving.
                
Note:Ttttttttttt IL CASO DELLO TSUNAMI
                            
                    
                
            
        
Note:Ttttttttttt IL CASO DELLO TSUNAMI
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            celebrity concert
                
        
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            Michael Schumacher led the way
                
Note:7 MILIONI
                            
                    
                
            
        
Note:7 MILIONI
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            Upon reflection the case for giving is not obvious.
                
Note:MA...M
                            
                    
                
            
        
Note:MA...M
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            The stories of the victims are heart-rending, but extreme misery is not new to the world.
                
Note:L IMPATTO EMOTIVO CI FREGA MA CHI STA MALE NN MANCA
                            
                    
                
            
        
Note:L IMPATTO EMOTIVO CI FREGA MA CHI STA MALE NN MANCA
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            send our money to Calcutta or to Haiti
                
Note:XCHÈ NN L ABBIAMO FATTO?
                            
                    
                
            
        
Note:XCHÈ NN L ABBIAMO FATTO?
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            the suffering of the country receives less publicity.
                
Note:HAITI
                            
                    
                
            
        
Note:HAITI
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            Much of the tsunami aid was squandered or could not find appropriate mechanisms of support.
                
Note:NXONVENIENTE
                            
                    
                
            
        
Note:NXONVENIENTE
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            Katrina aid was lost due to corruption and mismanagement.
                
Note:ALTRO CASO
                            
                    
                
            
        
Note:ALTRO CASO
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            9/11 aid
                
Note:ANCORA
                            
                    
                
            
        
Note:ANCORA
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            Concentrated aid is not necessarily more effective.
                
        
                Note | Page: 198
        
            IN GENERE
        
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            We should give to highly public causes because this motivates our peers to give more to those same causes.
                
Note:PRO TSU...IN FONDO L ALTRUISMO RESTA SCARSO
                            
                    
                
            
        
Note:PRO TSU...IN FONDO L ALTRUISMO RESTA SCARSO
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            infant mortality rate for Angola;
                
Note:DIMENTICATI
                            
                    
                
            
        
Note:DIMENTICATI
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            few of us cry when we read this fact.
                
Note:Ccccccc
                            
                    
                
            
        
Note:Ccccccc
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            Reports on the Holocaust, during World War II, could be found in many U.S. newspapers, but they did not make the headlines
                
Note:LA STRANA DINAMICA DEL DISPIACERE...LA NS NATURA DEL DISPIACERE...TTTTTTTTT
                            
                    
                
            
        
Note:LA STRANA DINAMICA DEL DISPIACERE...LA NS NATURA DEL DISPIACERE...TTTTTTTTT
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            Yet we are mortified if we spill a drink on someone’s dress at a cocktail party
                
Note:Ccccccccccc
                            
                    
                
            
        
Note:Ccccccccccc
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            take this facet of human nature and turn it to the advantage
                
Note:SFRUTTIAMO LA NS NATURA
                            
                    
                
            
        
Note:SFRUTTIAMO LA NS NATURA
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            Interest in the tragedy snowballs,
                
Note:L INYERESSE È UNA VALANGA
                            
                    
                
            
        
Note:L INYERESSE È UNA VALANGA
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            There is a “Cause of the Month.”
                
        
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            Many of us care about being linked
                
        
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            support the trend.
                
Note:UN DOVERE SPECIE ALL INIZIO
                            
                    
                
            
        
Note:UN DOVERE SPECIE ALL INIZIO
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            Bigger snowballs are more likely to gather
                
        
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            Malcolm Gladwell wrote of the “tipping point,”
                
Note:TIPPING
                            
                    
                
            
        
Note:TIPPING
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            a chance to leverage
                
        
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            cause-of-the-month effect drives extra giving.
                
Note:NON È STUPIDO ADERIRVI...RICORDA CHE LA RISORSA SCATSA È IL DONATORE
                            
                    
                
            
        
Note:NON È STUPIDO ADERIRVI...RICORDA CHE LA RISORSA SCATSA È IL DONATORE
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            which victims are the most deserving.
                
Note:APPROCCIO ALTERNATIVO
                            
                    
                
            
        
Note:APPROCCIO ALTERNATIVO
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            ignores the scarcity of true altruism.
                
Note:DIFETTO DELL ALTRUISMO RAZIONALE
                            
                    
                
            
        
Note:DIFETTO DELL ALTRUISMO RAZIONALE
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            asks about the proper extent of giving,
                
Note:Tttttttttt ALTRA DOMANDA DELL ECONOMSTA
                            
                    
                
            
        
Note:Tttttttttt ALTRA DOMANDA DELL ECONOMSTA
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            If we give all our charity to the Cause of the Month, we will cut loose from our addictions to regular charitable causes.
                
Note:IL RISCHIO
                            
                    
                
            
        
Note:IL RISCHIO
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            we are, for better or worse, creatures of habit.
                
Note:UN GRAVE DANNO
                            
                    
                
            
        
Note:UN GRAVE DANNO
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            We should not lose our connections
                
        
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            get addicted to your favorite causes, but also get addicted to the idea of chasing the Cause of The Month.
                
Note:DIMEZZARE LE DONAZIONI MA NN RINUNCIARE
                            
                    
                
            
        
Note:DIMEZZARE LE DONAZIONI MA NN RINUNCIARE
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            The book and the movie City of Joy focused on the poor in Calcutta, but that Cause of the Month is over,
                
Note:CALCUTTA CAUDA DEL MESE
                            
                    
                
            
        
Note:CALCUTTA CAUDA DEL MESE
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            John A. List, an economist at the University of Chicago,
                
Note:NEL DUBBIO MISURA
                            
                    
                
            
        
Note:NEL DUBBIO MISURA
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            donors are irrational in their giving,
                
Note:PRIMO RISCONTRO
                            
                    
                
            
        
Note:PRIMO RISCONTRO
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            donors do not respond to opportunities to receive something for nothing.
                
Note:NON VALE LA LEGGE DELLA DOMANDA...SE FAR DEP BENE DIVENTA PIÙ ECONOMICO NN AGIAMO DI CONSEG
                            
                    
                
            
        
Note:NON VALE LA LEGGE DELLA DOMANDA...SE FAR DEP BENE DIVENTA PIÙ ECONOMICO NN AGIAMO DI CONSEG
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            If the price of helping other people falls, donors do not always give more.
                
Note:Cccccccc
                            
                    
                
            
        
Note:Cccccccc
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            donors could also give less
                
Note:ADDIRITTURA
                            
                    
                
            
        
Note:ADDIRITTURA
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            Donor behavior exhibits a remarkable “stickiness
                
Note:IN GENERE
                            
                    
                
            
        
Note:IN GENERE
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            First, donors do not calculate very well. Second, donors do not care much about the people
                
Note:DUE POSSIBILITÀ
                            
                    
                
            
        
Note:DUE POSSIBILITÀ
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            a “matching pledge”—if you give a dollar some other donor pledges to give a dollar more—
                
Note:ESPERIMENTI CON UNA TECNICA DI DONO ALL ASTA
                            
                    
                
            
        
Note:ESPERIMENTI CON UNA TECNICA DI DONO ALL ASTA
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            our altruistic instincts appear to be unmoved by the prospect of larger and more potent matching grants.
                
Note:ESITO IRRAZIONALE...DONO SEMPRE QIELLO ANCHE QUANDO LA CONVENIENZA A RAGGIUNGERE L OBBIETTIVO AUMENTA
                            
                    
                
            
        
Note:ESITO IRRAZIONALE...DONO SEMPRE QIELLO ANCHE QUANDO LA CONVENIENZA A RAGGIUNGERE L OBBIETTIVO AUMENTA
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            giving is often about affiliation rather than helping
                
Note:CONCLUSIONE...L APPARTENENZA
                            
                    
                
            
        
Note:CONCLUSIONE...L APPARTENENZA
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            part of big and successful organizations.
                
Note:QUEL CHE VOGLIAMO
                            
                    
                
            
        
Note:QUEL CHE VOGLIAMO
                Yellow highlight | Page: 203
        
            winning sports teams,
                
Note:TIFARE JUVE
                            
                    
                
            
        
Note:TIFARE JUVE
                Yellow highlight | Page: 203
        
            work for successful companies,
                
Note:DIPENDENTI GOOGLE
                            
                    
                
            
        
Note:DIPENDENTI GOOGLE
                Yellow highlight | Page: 203
        
            support the best and most influential charities.
                
Note:E INFINE
                            
                    
                
            
        
Note:E INFINE
                Yellow highlight | Page: 203
        
            undertaking a joint project with successful people or institutions.
                
Note:CI PIACE DA MORIRE
                            
                    
                
            
        
Note:CI PIACE DA MORIRE
                Yellow highlight | Page: 203
        
            But a more potent match does not constitute a greater lure to give more.
                
Note:IL LATO OSCURO DI LIST
                            
                    
                
            
        
Note:IL LATO OSCURO DI LIST
                Yellow highlight | Page: 204
        
            have the status
                
Note:IL FOCUS
                            
                    
                
            
        
Note:IL FOCUS
                Yellow highlight | Page: 204
        
            “Seed money”
                
Note:Tttttttttttttt
                            
                    
                
            
        
Note:Tttttttttttttt
                Yellow highlight | Page: 204
        
            lining up major grants in advance, before announcing a “capital campaign”
                
Note:DI COSA PARLIAMO
                            
                    
                
            
        
Note:DI COSA PARLIAMO
                Yellow highlight | Page: 204
        
            shows that prestigious and wealthy donors are already committed
                
Note:A CHE SERVE
                            
                    
                
            
        
Note:A CHE SERVE
                Yellow highlight | Page: 204
        
            raising seed money from 10 to 67 percent leads to a nearly sixfold increase
                
Note:LIST...FUNZIONA DI BRUTTO
                            
                    
                
            
        
Note:LIST...FUNZIONA DI BRUTTO
                Yellow highlight | Page: 204
        
            Charitable “refunds”
                
Note:Tttttttttt
                            
                    
                
            
        
Note:Tttttttttt
                Yellow highlight | Page: 204
        
            boosted giving by only about 20 percent;
                
Note:POCO
                            
                    
                
            
        
Note:POCO
                Yellow highlight | Page: 204
        
            A refund means that if the charity does not reach its specified goal, donors get their money back.
                
Note:DI COSA PARLIAMO...L NDIZIO SI IRROBUSTISCE
                            
                    
                
            
        
Note:DI COSA PARLIAMO...L NDIZIO SI IRROBUSTISCE
                Yellow highlight | Page: 204
        
            a charity signal that it may be financially weaker,
                
Note:INTERPRETAZIONE DEL RIMBORSO
                            
                    
                
            
        
Note:INTERPRETAZIONE DEL RIMBORSO
                Yellow highlight | Page: 204
        
            a door-to-door fund-raising experiment across nearly 5,000 households.
                
Note:ALTRO ESPERIMENTO DI LIST
                            
                    
                
            
        
Note:ALTRO ESPERIMENTO DI LIST
                Yellow highlight | Page: 205
        
            selling lottery tickets)
                
Note:IL METODO MIGLIIRE
                            
                    
                
            
        
Note:IL METODO MIGLIIRE
                Yellow highlight | Page: 205
        
            (just asking for money).
                
Note:IL PEGGIORE
                            
                    
                
            
        
Note:IL PEGGIORE
                Yellow highlight | Page: 205
        
            increased the attractiveness of the woman who, on a door-to-door basis, asked
                
Note:SPERIMENTATO UN TRUCCHETTO
                            
                    
                
            
        
Note:SPERIMENTATO UN TRUCCHETTO
                Yellow highlight | Page: 205
        
            as big a positive impact on giving as moving from the least successful
                
        
                Note | Page: 205
        
            FUNZIONAAAAAAA!!!!
        
                Yellow highlight | Page: 205
        
            not very focused on the final effects
                
Note:ALTRO INDIZIO
                            
                    
                
            
        
Note:ALTRO INDIZIO
                Yellow highlight | Page: 205
        
            many charities spend too much money on executive salaries,
                
Note:Tttttttty IN GENERALE È VERO
                            
                    
                
            
        
Note:Tttttttty IN GENERALE È VERO
                Yellow highlight | Page: 205
        
            But these same mechanisms do not always keep bad charities in check.
                
Note:EPPURE SI SORVOLA....ALTRO INDIZIO..AFFILIARSI A CHI MOSTRA POTENZA CI PIACE
                            
                    
                
            
        
Note:EPPURE SI SORVOLA....ALTRO INDIZIO..AFFILIARSI A CHI MOSTRA POTENZA CI PIACE
                Yellow highlight | Page: 205
        
            insist on measurable results.
                
Note:ALTRA COSA CHE NN SI FA
                            
                    
                
            
        
Note:ALTRA COSA CHE NN SI FA
                Yellow highlight | Page: 205
        
            dismiss any unfavorable information
                
Note:IL DONATORE CATTIRATO
                            
                    
                
            
        
Note:IL DONATORE CATTIRATO
                Yellow highlight | Page: 205
        
            When our pride is at stake, we often don’t look too closely
                
Note:COSA CPNTA
                            
                    
                
            
        
Note:COSA CPNTA
                Yellow highlight | Page: 206
        
            What about giving money to a church?
                
Note:Ttttttttttttt
                            
                    
                
            
        
Note:Ttttttttttttt
                Yellow highlight | Page: 206
        
            receive 40 to 60 percent
                
Note:QUANTO RICEVE IN USA
                            
                    
                
            
        
Note:QUANTO RICEVE IN USA
                Yellow highlight | Page: 206
        
            most of these donations keep churches going rather than finding their way to the poor.
                
Note:UTILIZZO
                            
                    
                
            
        
Note:UTILIZZO
                Yellow highlight | Page: 206
        
            if you want to help the poor
                
Note:LA RISPOSTA DIPENDE DALL OBBIETTIVO
                            
                    
                
            
        
Note:LA RISPOSTA DIPENDE DALL OBBIETTIVO
                Yellow highlight | Page: 206
        
            switch so that your new church has a poorer congregation.
                
Note:SECOND BEST
                            
                    
                
            
        
Note:SECOND BEST
                Yellow highlight | Page: 206
        
            buy “fair trade” coffee.
                
Note:TTTTTT LA TENDENZA
                            
                    
                
            
        
Note:TTTTTT LA TENDENZA
                Yellow highlight | Page: 206
        
            the workers are treated better
                
Note:PROMESSA SUL SOVRAPPREZZO
                            
                    
                
            
        
Note:PROMESSA SUL SOVRAPPREZZO
                Yellow highlight | Page: 206
        
            How about a product called “exploitation coffee”? You pay less, and they promise to treat the workers especially poorly.
                
Note:PENSATE A UN PRODOTTO ALTERNATIVO CHE AIUTA I VERAMENTE POVERI
                            
                    
                
            
        
Note:PENSATE A UN PRODOTTO ALTERNATIVO CHE AIUTA I VERAMENTE POVERI
                Yellow highlight | Page: 207
        
            A more neutral phrase would be neither “fair trade” nor “exploitation coffee,” but rather, “quality differentiation.”
                
Note:UNA QUESTIONE DI PAROLE
                            
                    
                
            
        
Note:UNA QUESTIONE DI PAROLE
                Yellow highlight | Page: 207
        
            two classes of coffee (and workers),
                
Note:QUEL CHE FACIAMO
                            
                    
                
            
        
Note:QUEL CHE FACIAMO
                Yellow highlight | Page: 207
        
            Splitting up the market
                
        
                Yellow highlight | Page: 207
        
            good for the workers at the higher end,
                
Note:UN DANNO X GLI ULTIMI
                            
                    
                
            
        
Note:UN DANNO X GLI ULTIMI
                Yellow highlight | Page: 207
        
            Nicholas Kristof,
                
Note:Ttttttt UNA NUOVA IDEA
                            
                    
                
            
        
Note:Ttttttt UNA NUOVA IDEA
                Yellow highlight | Page: 207
        
            buy and free two slaves.
                
Note:IN CAMBOGIA...MA ANCHE IN SUDAN
                            
                    
                
            
        
Note:IN CAMBOGIA...MA ANCHE IN SUDAN
                Yellow highlight | Page: 207
        
            $150
                
Note:IL COSTO PRO CAPITE
                            
                    
                
            
        
Note:IL COSTO PRO CAPITE
                Yellow highlight | Page: 207
        
            if we buy out slaves, we bid up the price of slaves.
                
Note:L INCONVENIENTE...PIÙ SCHIAVI
                            
                    
                
            
        
Note:L INCONVENIENTE...PIÙ SCHIAVI
                Yellow highlight | Page: 207
        
            (Handgun purchase plans,
                
Note:ANALOGIA
                            
                    
                
            
        
Note:ANALOGIA
                Yellow highlight | Page: 208
        
            Tipping is a relatively wasteful means of helping
                
        
                Note | Page: 208
        
            TttttttttMANCE ########## MERCATO DEI CAMERIERI CONCORRENZIALE
        
                Yellow highlight | Page: 208
        
            tipping makes us feel virtuous
                
Note:OLTRE AL DANNO LA BEFFA
                            
                    
                
            
        
Note:OLTRE AL DANNO LA BEFFA
                Yellow highlight | Page: 208
        
            substitute for real benevolence
                
Note:Ccccccc
                            
                    
                
            
        
Note:Ccccccc
                Yellow highlight | Page: 208
        
            I put the money down on the other table. I knew the same waiter would receive it.
                
Note:PROVATE QS ESPERIMENTO
                            
                    
                
            
        
Note:PROVATE QS ESPERIMENTO
                Yellow highlight | Page: 208
        
            I recoiled in horror
                
Note:SENSO SGRADEVOLE
                            
                    
                
            
        
Note:SENSO SGRADEVOLE
                Yellow highlight | Page: 208
        
            I realized I don’t care how much the waiter gets.
                
Note:ILLUMINAZIONE
                            
                    
                
            
        
Note:ILLUMINAZIONE
                Yellow highlight | Page: 209
        
            to relieve my mental tension.
                
Note:IMPELLENZA
                            
                    
                
            
        
Note:IMPELLENZA
                Yellow highlight | Page: 209
        
            tip has some elements of extortion.
                
Note:IL LATO OSCURO DELLE MANCE
                            
                    
                
            
        
Note:IL LATO OSCURO DELLE MANCE
                Yellow highlight | Page: 209
        
            Because of cultural expectations, we know we are expected to tip.
                
Note:PRESSIONE
                            
                    
                
            
        
Note:PRESSIONE
                Yellow highlight | Page: 209
        
            our sense of ourselves as WORTHY AND GENEROUS PEOPLE WHO REWARD QUALITY.
                
Note:LA FUNZIONE DELLA MANCIA....USALA PURE MA AIUTA IL MONDO IN ALTRA MANIERA
                            
                    
                
            
        
Note:LA FUNZIONE DELLA MANCIA....USALA PURE MA AIUTA IL MONDO IN ALTRA MANIERA
                Yellow highlight | Page: 209
        
            The tips are received by people who already have jobs.
                
Note:DIFETTI...PRIMO PUNTO
                            
                    
                
            
        
Note:DIFETTI...PRIMO PUNTO
                Yellow highlight | Page: 209
        
            tipping occurs in relatively wealthy countries.
                
Note:SECONDO
                            
                    
                
            
        
Note:SECONDO
                Yellow highlight | Page: 209
        
            workers who receive tips have low current income but high prospects in life.
                
Note:TERZO...GIOVANI
                            
                    
                
            
        
Note:TERZO...GIOVANI
                Yellow highlight | Page: 209
        
            marriage, kids, new puppies, lots of sex, and plenty of new movies and TV shows to watch.
                
Note:QUEL CHE ATTENDE LORO
                            
                    
                
            
        
Note:QUEL CHE ATTENDE LORO
                Yellow highlight | Page: 209
        
            The market for waiters is competitive,
                
Note:QUINTO E DEFINITIVO
                            
                    
                
            
        
Note:QUINTO E DEFINITIVO
                Yellow highlight | Page: 210
        
            Send the rest of the money abroad.
                
Note:RISPARMIA SULLE MANCE E....
                            
                    
                
            
        
Note:RISPARMIA SULLE MANCE E....
                Yellow highlight | Page: 210
        
            You’ll also be saving waitresses some effort.
                
Note:DANDO MENO
                            
                    
                
            
        
Note:DANDO MENO
                Yellow highlight | Page: 210
        
            what about gifts to your friends and loved ones?
                
Note:TttttttttttALTRA FORMA DI ALTRUISMO
                            
                    
                
            
        
Note:TttttttttttALTRA FORMA DI ALTRUISMO
                Yellow highlight | Page: 210
        
            Gift-giving is fun, or at least it can be. But it is not the best means of helping other
                
Note:DOPPIA CONCLUSIONE
                            
                    
                
            
        
Note:DOPPIA CONCLUSIONE
                Yellow highlight | Page: 210
        
            Joel Waldfogel,
                
Note:CINICO ESPERTO
                            
                    
                
            
        
Note:CINICO ESPERTO
                Yellow highlight | Page: 210
        
            Waldfogel found that people value their gifts at 83.9 percent of their cost.
                
Note:84
                            
                    
                
            
        
Note:84
                Yellow highlight | Page: 210
        
            figure was derived from a survey,
                
Note:POSSIBILI BUGIE
                            
                    
                
            
        
Note:POSSIBILI BUGIE
                Yellow highlight | Page: 210
        
            true average valuation was 40
                
Note:PIÙ PROB
                            
                    
                
            
        
Note:PIÙ PROB
                Yellow highlight | Page: 210
        
            “deadweight loss” of gift-giving runs to at least $4 billion a year.
                
Note:CON L 89%
                            
                    
                
            
        
Note:CON L 89%
                Yellow highlight | Page: 211
        
            half of American adults admit to “regifting.”
                
Note:RICICLO
                            
                    
                
            
        
Note:RICICLO
                Yellow highlight | Page: 211
        
            The least effective gift-givers appear to be the elderly.
                
        
                Note | Page: 211
        
            GLI SPRECONI
        
                Yellow highlight | Page: 211
        
            Many of the elderly don’t have any idea what interests their grandchildren.
                
Note:I VECCHI NN CONOSCONO I GIOVANI
                            
                    
                
            
        
Note:I VECCHI NN CONOSCONO I GIOVANI
                Yellow highlight | Page: 211
        
            if you are old, give cash
                
Note:SOLUZIONE
                            
                    
                
            
        
Note:SOLUZIONE
                Yellow highlight | Page: 211
        
            loss estimates fail to account for the time spent buying gifts,
                
Note:STIME MOOOOOLTO CONSERVATIVE
                            
                    
                
            
        
Note:STIME MOOOOOLTO CONSERVATIVE
                Yellow highlight | Page: 211
        
            point is not to attack gift-giving, which is a marvelous institution. But it is a self-centered institution;
                
Note:NN SERVE AD AIUTARE...LE FUNZIONI SONO ALTRE
                            
                    
                
            
        
Note:NN SERVE AD AIUTARE...LE FUNZIONI SONO ALTRE
                Yellow highlight | Page: 211
        
            maybe you enjoyed giving her the tickets.
                
Note:LA XDITA VA COMPENSATA COL PIACERE DI DONARE
                            
                    
                
            
        
Note:LA XDITA VA COMPENSATA COL PIACERE DI DONARE
                Yellow highlight | Page: 211
        
            You received a thrill
                
        
                Yellow highlight | Page: 211
        
            Your sister gained $50 of value. You gained $100 or more of pleasure. Total gain: $150. Total cost: $100.
                
Note:ESEMPIO
                            
                    
                
            
        
Note:ESEMPIO
                Yellow highlight | Page: 212
        
            we give out of the joy of our hearts.
                
Note:PERCHÈ DONIAMO?…UNO
                            
                    
                
            
        
Note:PERCHÈ DONIAMO?…UNO
                Yellow highlight | Page: 212
        
            Many people give just out of show.
                
Note:DUE
                            
                    
                
            
        
Note:DUE
                Yellow highlight | Page: 212
        
            gifts based on hostility.
                
Note:CI SONO ANCHE QUELLI...ES IL LIBRONE A CHI AMA LA TV
                            
                    
                
            
        
Note:CI SONO ANCHE QUELLI...ES IL LIBRONE A CHI AMA LA TV
                Yellow highlight | Page: 212
        
            we give gifts to control people.
                
Note:TRE
                            
                    
                
            
        
Note:TRE
                Yellow highlight | Page: 212
        
            gift is a signal that if the other person does us favors, he or she can expect more payment in the future.
                
Note:DONO RELAZIONE
                            
                    
                
            
        
Note:DONO RELAZIONE
                Yellow highlight | Page: 212
        
            Douglas Bernheim, Andrei Shleifer, and Larry Summers
                
Note:HANNO STUDIATO COME SI EREDITA
                            
                    
                
            
        
Note:HANNO STUDIATO COME SI EREDITA
                Yellow highlight | Page: 212
        
            the more children called or visited their parents, the more likely they received a significant bequest.
                
Note:ESITO
                            
                    
                
            
        
Note:ESITO
                Yellow highlight | Page: 212
        
            Both the children and the parents are behaving selfishly
                
Note:COROLLARIO
                            
                    
                
            
        
Note:COROLLARIO
                Yellow highlight | Page: 212
        
            Why not just give cash?
                
Note:ALTERNATIVA
                            
                    
                
            
        
Note:ALTERNATIVA
                Yellow highlight | Page: 212
        
            give cash gifts at weddings.
                
Note:DI FATTO MOLTO COMUNE
                            
                    
                
            
        
Note:DI FATTO MOLTO COMUNE
                Yellow highlight | Page: 212
        
            practice of “the register”
                
Note:LA LISTA
                            
                    
                
            
        
Note:LA LISTA
                Yellow highlight | Page: 213
        
            standard practice for Bar Mitzvahs.
                
        
                Yellow highlight | Page: 213
        
            money helps pay for a college education.
                
Note:L INTENTO
                            
                    
                
            
        
Note:L INTENTO
                Yellow highlight | Page: 213
        
            if you give your sister $50 for her birthday, she will probably feel insulted.
                
Note:IN ALTRE OCCASIONI È ORRIBILE
                            
                    
                
            
        
Note:IN ALTRE OCCASIONI È ORRIBILE
                Yellow highlight | Page: 213
        
            showing we understand our loved ones.
                
Note:XCHÈ CONSIDERATO DI CATTIVO GUSTO?1
                            
                    
                
            
        
Note:XCHÈ CONSIDERATO DI CATTIVO GUSTO?1
                Yellow highlight | Page: 213
        
            CDs cost $17.99 or so, but a wonderful CD is worth more than $100 to me.
                
Note:1BIS
                            
                    
                
            
        
Note:1BIS
                Yellow highlight | Page: 213
        
            pick out the right CD
                
        
                Yellow highlight | Page: 213
        
            Tom Locke went on a one-man crusade to receive as many gifts as possible
                
Note:TtttttttttyUN CASO PATOLOGICO
                            
                    
                
            
        
Note:TtttttttttyUN CASO PATOLOGICO
                Yellow highlight | Page: 214
        
            many people feel a need to be appreciated.
                
        
                Note | Page: 214
        
            VOGLIA DI RICEVERE
        
                Yellow highlight | Page: 214
        
            experiences are remembered for longer than possessions.
                
Note:UN CRITERIO GUODA X DONARE
                            
                    
                
            
        
Note:UN CRITERIO GUODA X DONARE
                Yellow highlight | Page: 214
        
            Give concert tickets rather than a compact disc.
                
Note:ES
                            
                    
                
            
        
Note:ES
                Yellow highlight | Page: 214
        
            a trip abroad rather than money
                
Note:ES DUE
                            
                    
                
            
        
Note:ES DUE
                Yellow highlight | Page: 214
        
            How about we lend out our money instead of giving it away?
                
Note:TTTT TORNIAMO AI POVERI
                            
                    
                
            
        
Note:TTTT TORNIAMO AI POVERI
                Yellow highlight | Page: 214
        
            Daniel Akst, writing for Slate.com
                
Note:ENTUSIASTA DEL MICROCREDITO
                            
                    
                
            
        
Note:ENTUSIASTA DEL MICROCREDITO
                Yellow highlight | Page: 215
        
            set up small businesses
                
Note:A CHE SERVE
                            
                    
                
            
        
Note:A CHE SERVE
                Yellow highlight | Page: 215
        
            economics professor, one Muhammad Yunus,
                
Note:IL FONDATORE
                            
                    
                
            
        
Note:IL FONDATORE
                Yellow highlight | Page: 215
        
            Grameen Bank Project
                
        
                Yellow highlight | Page: 215
        
            Nobel Peace Prize.
                
Note:2006
                            
                    
                
            
        
Note:2006
                Yellow highlight | Page: 215
        
            mutual liability and peer pressure to ensure repayment.
                
Note:ANCHE SENZA GARANZIA
                            
                    
                
            
        
Note:ANCHE SENZA GARANZIA
                Yellow highlight | Page: 215
        
            new small businesses feed into the local economy.
                
Note:XCHÈ MEGLIO DEL DONO
                            
                    
                
            
        
Note:XCHÈ MEGLIO DEL DONO
                Yellow highlight | Page: 215
        
            business owners develop lasting skills.
                
Note:DUE
                            
                    
                
            
        
Note:DUE
                Yellow highlight | Page: 215
        
            enforces discipline and work.
                
Note:TRE...L ESIGENZA DI RIMBORSARE
                            
                    
                
            
        
Note:TRE...L ESIGENZA DI RIMBORSARE
                Yellow highlight | Page: 215
        
            keeps much of the original capital intact for continued lending.
                
Note:4
                            
                    
                
            
        
Note:4
                Yellow highlight | Page: 216
        
            friends, relatives, or members of their kinship networks often come looking for a cut
                
Note:5…UN TIPICO INCONVENIENTE DEL DONO (EVITATO)
                            
                    
                
            
        
Note:5…UN TIPICO INCONVENIENTE DEL DONO (EVITATO)
                Yellow highlight | Page: 216
        
            The result is dissolution of the funds
                
Note:Cccccccccc
                            
                    
                
            
        
Note:Cccccccccc
                Yellow highlight | Page: 216
        
            The funds end up spent rather than invested.
                
Note:Cccccccccccccccc
                            
                    
                
            
        
Note:Cccccccccccccccc
                Yellow highlight | Page: 216
        
            Are family incomes higher? How many new businesses have been started where micro-credit is available? Has the status of women improved?
                
Note:I RISULTATI IN INDIA
                            
                    
                
            
        
Note:I RISULTATI IN INDIA
                Yellow highlight | Page: 218
        
            Now, you can make your loan over the Internet.
                
Note:UN MICROCRED PIÙ VICINO A NOI
                            
                    
                
            
        
Note:UN MICROCRED PIÙ VICINO A NOI
                Yellow highlight | Page: 218
        
            blogger Cornelius: I feel good. I just lent $25 to Christopher Odeke. He’s a taxi driver from Bukedea,
                
Note:ESEMPIO
                            
                    
                
            
        
Note:ESEMPIO
                Yellow highlight | Page: 218
        
            I’ve signed up to Kiva.org
                
Note:UN SITO DEDICATO
                            
                    
                
            
        
Note:UN SITO DEDICATO
                Yellow highlight | Page: 218
        
            Kiva means “agreement” or “unity” in Swahili.
                
Note:Ccccccccccc
                            
                    
                
            
        
Note:Ccccccccccc
                Yellow highlight | Page: 218
        
            Paypal.com will process your loan
                
ASSOCIATO A KIVA
                            
                    
                
            
        
ASSOCIATO A KIVA
