https://www.econlib.org/pro-market-and-pro-business/
prima difesa
My prima facie case begins with this basic fact: Businesses produce and deliver virtually all of the wonderful, affordable products that we enjoy. Contrary to millennia of economic illiterates, businesses rarely do so by “exploiting” their workers.
secondo https://feedly.com/i/entry/B7jw4LCucCLXhd0mcd9EmMn+sbxtNLGOdNAs60PDOTo=_16636611f3c:2d0ae53:a84931b0
almost all businesses pay taxes.* At the margin, then, they produce more value than they earn. So why not mitigate this disincentive with some gratitude?
terzo
almost all businesses are imperfectly competitive: monopoly, oligopoly, monopolistic competition… take your pick. At the margin, these imperfectly competitive firms produce more value than they earn;
la cultura del rispeto e dell'ammirazione è importante
If no one respects business, business has to rely solely on the efforts of the rare humans who do not crave respect.
la gratitudine, poi, fa bene innanzitutto a chi la esprime https://www.econlib.org/archives/2013/09/the_gratitude_o.html