Two THE RISE OF LOOK AND FEEL - The Substance of Style by Virginia Postrel HIGHLIGHT

Two THE RISE OF LOOK AND FEEL - The Substance of Style by Virginia Postrel ----------- affariebellezza nessunasorpresamigliorsorpresa? poplux standardefluidità

Two THE RISE OF LOOK AND FEELRead more at location 686

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TwoRead more at location 687

Note: All' estetica unica si è sostituita l' estetica fluida Edit

are accelerating aesthetic discovery. Two THE RISE OF LOOK AND FEELRead more at location 689

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Earnest Elmo Calkins published an article in The Atlantic Monthly titled “Beauty the New Business Tool.”Read more at location 690

Note: BUSINESS E BELLEZZA Edit

“The best surprise is no surprise,” the slogan Holiday Inn adopted in 1975, summed up several decades of economic progress. Americans were more concerned with avoiding below-par experiences than achieving unique or extraordinary ones.Read more at location 721

Note: PRIMA: PRINCIPIO DI PRECAUZIONE Edit

Even in the stylistically exuberant period that Hine dubs the decade of “Populuxe,” from 1954 to 1964, aesthetics was most important for textile-based fashions—theRead more at location 732

Note: POPLUX Edit

Aesthetics is not a luxury, but a universal human desire. Those anticapitalists who criticize markets for luring consumers into wanting more than their basic needs, and those capitalists who scoff at aesthetics for detracting from serious work, are missing a fundamental fact of human nature.Read more at location 866

Note: NN DI SOLO PANE Edit

Instead of a single dominant standard, then, we see aesthetic fluidity.Read more at location 1187

Note: STANDARD E FLUIDITÀ