'via Blog this'
https://www.facebook.com/riccardo.mariani.585/posts/10202879147046861
La società consumistica elargisce un insegnamento estetico di primordine: è dalla tolleranza del brutto che scaturisce il bello.
Un confronto tra Italia e Germania.
“… if you go to Germany or you go to Switzerland and you go through the countryside, there are all these houses that are exactly the same, [only] a little variation. Sometimes they even have coordinated geranium flowers. It looks beautiful—a great place for a vacation… The landscape is tightly regulated in these countries, curbing individuality and experimentation in the name of good design…
Things are different in Italy, which also happens to be famous for its wildly creative design industries. If you go to the Italian countryside where people really live and work, you cannot find two houses that look the same. It’s continuous experimentation. And 99 percent of them are ugly, but ugly—ugly, ugly, ugly… But, he suggests, the culture that allows that experimentation, tolerating failures, is the same culture that produces aesthetic breakthroughs…”
It is tolerance for the ugliness that is the basis for the greatness of Italian design…”
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.) by Virginia Postrel
